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The Carnes Pampeanas cattle are located near Santa Rosa city, province of La Pampa, Argentina, in the heart of the Pampean plains. This area is considered as the best for raising and feeding grass fed cattle, because of its weather and pastures. The sirloin steak or Strip, comes from the lower portion of the animal's ribs, it sits just above the fillet. The sirloin is a firm, leaner than the ribeye but a tender cut. It has a natural covering of fat on the top that helps to ensure the steak remains succulent and moist during cooking . Chefs Tip: Season well with a touch of oil. In a hot skillet, place the steak fat side down first to render the fat before searing the flat sides. Reduce the heat and cook 3-4 mins each side for medium rare. Rest for 5-7 mins.